indi & cold
San Sebastián, 1991.
It’s been 27 years since Diego and Gonzalo Santaolalla ventured into the world of fashion.
indi & cold is the result of many years of experience and adventures in the sector. The brand was born in 2012 after the merger of Indiwoman and Cold Alaska.
This was when Cristina Villar, Gonzalo's wife, joined the team as its third member. After a long career in the world of fashion, she came on board as the brand's Creative Director.
The brand is still just one big family, despite today having a team of over 100 people, 98% being women.
"We like the closeness that is created in the company, not only among our own team but also in the relationships we maintain with partners, collaborators and customers”.
If there’s something we like at indi & cold it’s the natural way of life, which is captured in each collection. Under the creative direction of Cristina Villar, the brand is a reflection of her style. A shabby-chic, ultra-feminine look with a retro touch, all very natural. The artisan tradition, the honesty of the fibres and the particular use of colour are some of its characteristic features.
Inspiration is drawn from travelling, an exhibition by Mariano Fortuny, a song by Stacey Kent or the aroma of freshly cut grass after a long walk in the countryside.
Always creating timeless collections based on style rather than trend, Cristina seeks attention to detail in all phases of each garment’s process.
“We want each garment to breathe the work that goes into it. The search for the perfect artisan touch, fabric or spinning for each garment ”.
We love that our garments are durable and high quality. We like the idea of contributing a conscious vision to fashion, slowing down and keeping on working, just as we have done so far— step by step and with full awareness. We create quality garments using high-quality materials through a transparent production process that helps all involved, because we care a lot about the future of the planet and the world that we’ll leave to our children.
We currently have a presence throughout Europe, as well as in Japan, Australia, Taiwan, Hong Kong, Canada and the United States. We are in more than 750 multi-brand stores around the world and have 20 of our own stores where we live out and transmit the indi & cold style.
We hope life will keep surprising us and we can continue on this journey with you for many years to come. And hopefully our children will take over this beautiful family story.
"At least do what really motivates you, since nowadays that is a real luxury— to be able to dedicate yourself to what really makes you happy!"