Lualoha is a modern lifestyle. It delivers a taste of centuries-old tradition with premium Turkish towels that satisfy today's most essential needs: efficiency, eco-consciousness, high style and superior quality.

Lualohas represent calming the mind, relishing the moment and indulging in beauty.

Woven from sustainably grown 100% cotton and traditionally accented by hand-finished tassels, Lualohas are soft, absorbent, durable, lightweight and quick-drying, making them perfect for bath, beach, sport or spa.