YAY NOVELTY is dedicated to supporting the ban of single-use plastic bags. Our support of this movement is so strong that we are decreasing our profit margin to a bare minimal to make our reusable shopping tote bag more affordable. Please join us in revolutionizing this industry so that we can positively impact the health of the environment for generations to come. Reusable shopping bags shouldn't be of low quality and definitely not boring; they can be fashionable and long lasting with years of reuse like our YaYbag. Your support is valuable to us. Thank you.