The amount of plastic packaging on U.S.
products has increased 120x over since 1980,
and almost 70% of that is sitting somewhere
in landfill. So Odesse has taken matters into
her own hands, eliminating packaging
that takes hundreds of years to break down,
and refusing to use cheap fillers that end up
in our oceans.

Your beauty products aren’t as angelic as you
think, you know. In fact, most of them have
something to hide — and it’s usually water.
From shampoo to skincare to spritz perfume,
almost every beauty product released
contains a huge amount of water (like, up to
95% huge). On top of that, the manufacturing
process uses water to clean, refresh and
process products, sending thousands of litres
of water down the literal drain.