At SmartSweets, we believe in the power of curiosity. We believe that a smart combination of passion, focus and innovation can change the world! We believe there is no time like the present — and the ability to affect change lies within each of us.

We trust it's possible to live in a world where candy doesn’t always equal sugar, and where words like guilt, permission, and indulgence no longer carry weight. We believe we can enjoy candy just as we enjoy life - to the fullest.

When it comes to having smarter choices, our lives are changing for the better. We think it’s time for candy to keep up. So, welcome to the kick sugar movement. Welcome to a world filled with sweeter possibilities.

We are passionate about celebrating women kicking ass. In all areas of their lives. At SmartSweets we are uber proud to be Female-Founded with a squad that is 84% women, gender parity on our board, and a champion for women rising!