Our story began in Australia, from a desire to create an organic clothing range as stylish and cute as it is good for our planet and your baby.
It was an innocuous discussion with her friends about the harmful effects of chemicals in our everyday lives back in 2009 that started Analytical Chemistry Doctorate Madhu thinking about an organic clothing range. It was at this moment that Tiny twig was born.
Madhu left her secure lecturer job at the University of Adelaide to fully explore the possibilities of creating a sustainable, organic range of cotton clothing for young children and babies.
Since then, the Tiny twig journey has been one of fashion, quality, fair trade and fun for thousands of parents and babies around the world.
As caring parents and responsible citizens, we feel obliged to contribute our tiny share in creating a greener and more sustainable future for our babies. Our love for babies and nature coupled with a strong desire to offer something special gave birth to Tiny Twig.
Tiny twig creates and offers a variety of clothing products that cater to the special needs of new born babies during those precious months. Tiny twig provides the best of colours from certified organic dyes, soft durable fabrics and trendy styling which makes organic clothing fun to wear.
Cotton is a breathable fabric and is universally a favorite choice of clothing, especially during the summer months. However, most of us who wear cotton clothes don’t know the environmental impact that conventional cotton growing has on this planet.
Conventional cotton crops use nearly 25% of insecticides in the world. The chemicals used to grow cotton not only destroy the soil it is grown in, but can also penetrate our skin when we wear them and cause irritation. The alarming rate of increase in skin allergies, eczema, reduced tolerance and immunity to fight them can all be directly attributed to the cocktail of chemicals we are knowingly and unknowingly injecting into our bodies, through food, drinks, air and skin. Children more than adults are particularly susceptible as they are not even given a head start with a healthy, chemical-free environment to build their immune system.
Making the right choice for your child’s clothing is vital to the child as well as the environment. By promoting the use of organic cotton clothing, we can achieve the twin goals of a healthier environment and carcinogen free clothes for babies.
Tiny twig clothes are made of super soft organic cotton that is certified for its organic standards and sustainability. The goal is to offer carcinogen free clothes while mitigating the usage of harmful chemicals on our soil and water bodies.
At Tiny Twig the focus is on classic designs and timeless patterns that are super comfortable to babies and also to the mothers who put them on their precious little ones.
Careful use of the best colours from certified organic dyes, soft durable fabrics and trendy styling makes Tiny twig organic clothing always fun to wear. The soft yet strong, durable fabrics are of impeccable quality. This means that Tiny twig clothes can and are often handed down to siblings. Making this good value for money with a very affordable price tag!
Tiny Twig garments are GOTS certified in recognition for meeting the highest standards, from field to finish.
Tiny Twig is a safe and natural clothing alternative forming a graceful link in the production chain of organic cotton baby clothes. A green process starting from the
Farmers → Mills → Manufacturers → Suppliers → Retailers/Stockists → end users and beneficiaries → healthy babies, happy parents and a greener environment.
Every garment of Tiny twig is made with love and care in factories that pay fair wages and follow ethical trade practices. The garments themselves are designed and created to be as unique and individual as your precious little baby and their durability means you can pass them on from one child to the next. And the next. When you consider that at least 10 % of all clothing manufactured ends up in landfill, this is a pretty big win for all!
Tiny Twig respects the natural order of sustainable, organic farming forging a graceful link between all stakeholders; from the farmer with his certified organic produce to the accredited factories creating bespoke garments, our loyal and educated customers to our passionate team behind the scenes.
A source of employment, a flexible work environment and mutually beneficial partnerships resulting in a sustainable future underpins the social purpose of the Tiny Twig business. We work in collaboration with like-minded individuals and organizations who share similar values of accountability, transparency and a social conscience with a commitment to climate change.
Safe work and fair trade practices
We only work with factories who are audited and certified for safe work practices. Due diligence on health and wellbeing as well as fair wages and safe working conditions are a pre requisite for all partners working with Tiny Twig.
A happy family creates a healthy community. As a source of identity and strength, financial independence is a vital resource for empowering women to participate fully in their community.
Tiny Twig encourages women to work in shifts suitable to their individual family needs thereby empowering individuals, improving living conditions and fostering community-based economic growth.
Impact and sustainability in a fashion based social enterprise
Madhu draws upon her knowledge and experience in organic chemistry as well as organisational management in looking at Tiny Twig as a model for both financial growth and the creation of social impact in the clothing market specializing in organic baby clothing.