(1985 to be more precise)...in a far off land (the French Alps actually), two handsome princes (well, possibly not - more like ski bum Sean and catering student George) struck upon selling t-shirts and sweats to the mountain folk. Thus, White Stuff was born.

Since then many moons have passed, with much growing and much change. But, the enduring principles that guided the young fledgling from the start (to be better, to be different, to be original), remain as true today as they did back then - a time when the internet, mobile phones and sweet chilli crisps did not exist...

Creating responsibly runs through everything we do.

We want to make a meaningful difference by connecting people, enhancing communities and creating our beautiful products in a way that benefits those around us. To achieve this, we focus on four key areas: our community, our people, our supply chain and our environment. By actively engaging our customers, teams, suppliers and communities we make sure that we are all creating responsibly.

We are a lifestyle brand with an informal outlook on life. We are relaxed and light hearted and even when we do smart we are not uptight or overly groomed.

We have character; we are not mass market or ordinary and we don't want our products to look like this either. We stand for natural and authentic and that goes for our fabrics and yarns too.
We try to avoid anything synthetic where we can.

We're known for our original and unique prints. Generally designed in house, from a variety of inspirational starting points, they offer standout but are never overpowering.

We combine fresh, interesting and inspiring colours for each collection. We love colour in all its moods, from muted tones to bold brights.

Quality is at the heart of everything we do. We like our clothes to be versatile and become wardrobe favourites, things you can wear and wear for years to come.