Our beginnings date back to 1964, when Lluís Generó Domènech founded Yerse, a family business that continues to be a benchmark in knitwear today. Mr. Generó was a visionary who knew that the brand should transmit a sense of fashion and quality above all else. This principle has remained unchanged, together with our desire to be sustainable by introducing textures and materials that are environmentally responsible and contribute to people’s well-being.
We create designs that leave their mark, guided by feminine intuition, with our hearts set on tradition and our eyes on the future.
We design fashion responsibly for women with attitude and sensitivity, who are trendy without giving up comfort and naturalness. We create contemporary designs with an eye to detail, drawing from our experience in knitwear. We project creations that innovate without abandoning their roots. We evolve judiciously, giving each fabric, each pattern and each finish the importance it deserves.
We are a principled brand that wants to contribute to society beyond fashion and image.
· We have a commitment to responsibility to both our social and natural environment. We join up with social inclusion projects and work to minimize the environmental impact of our actions.
· The quality of the materials we use and the sensitivity of our designs are made to last in the memories of women who wear Yerse and to become part of them.
· The tradition of our origins in knitwear grant us authenticity. We have woven a long journey to get to where we are today. We know the trade and our expertise distinguishes us.
· We breed confidence through our clothes. We are the must have that never fails, the safe bet for any occasion.
We only know one way to create fashion: Slowly. Our clothes bring with them an attitude of responsibility: towards the environment, towards the producers who manufacture them and towards the women who wear them. That implies humanized production rhythms that are not the fastest, but the most conscious. Because doing things well takes time.
Expert suppliers: We manufacture in different countries, always striving for the best result: quality, sustainability and ethics. We prioritize working with companies that share our same values. Family businesses with artisan experience that take the greatest care throughout the entire process. Due to our origins in the production of knitwear, we have continued to work with small local ateliers since 1964.
We work with fine, durable and highly sustainable materials that allow us to create responsibly-minded collections. More than 90% of our collections are made with fibres of natural origin and 28% with organic materials. Every season we go one step further, introducing new environmentally friendly materials.
All our packaging (bags, labels, tapes, boxes and wrapping papers ) is made from recycled or biodegradable materials. We take care of every detail to respect the environment as much as possible. We recycle all cardboard and plastic through the Ecoembes company. More than 20 tonnes each year that help our companies’ the circular economy.
The labels we use also respect the environment: the descriptive ones are made from recycled cardboard, the ones inside the clothes are made of organic cotton and, in addition, our organic cotton clothes have a distinctive cork medal made in a craft workshop in La Bisbal d'Empordà (Girona).