Introducing “comfort” into today’s world of denim, by fusing perfect fit, diagonal stretch, and sexiness into one pair of jeans. Yoga Jeans embrace the natural movement of every woman’s body.
Unlike other jeans, Yoga Jeans are designed with an exclusive waistband that has real curves just like your body.
Co-founder Eric Wazana's passion for denim was sparked when he was a kid — a kid who refused to accept the status quo. As teenager, every year before school started his mom would buy him a new pair of jeans. Eric would immediately start beating them up against the sidewalk, roughing them with sandpaper, making little tears with scraps of Coca-Cola cans to age them. They weren't right until they were comfortable and vintage-looking.
From these early experiments in distressing emerged Eric's love for denim and the idea to create a company of his own. His enthusiasm soon spread to his little brother Jacob and before long the two Wazana brothers set out to create the most comfortable jeans in the world.
At heart, they had one simple goal: