A category of stretch performance denim and lifestyle apparel crafted from plants and recycled materials. Designed for “doers” to move comfortably from bikelane to boardroom to an evening out, all in a single pair of pants.
After decades in the jeanswear business our founder traded in his car for a bike to adopt a healthier active lifestyle. Unable to find a pair of pants with stretch to handle a commute and polish for a day of meetings, the need for performance denim emerged.
Putting on a pair of DUER’s casts a vote for slow fashion, more adventure and plant-based apparel.
From day one, we prioritized using plant-based fibres for natural comfort and performance, adding minimal synthetics for a longer product lifespan. Eliminating all synthetic fibres in order to be plastic-free by 2027 remains our greatest focus.
Pants From Plants
We’re on a mission to eliminate plastic (oil-based fibres) from our apparel. Currently, 95% of fibres used are plant-based or recycled.
Owning our factory ensures high quality across products and oversight of safe, ethical operations.
We don't chase trends. An emphasis on seasonless styles supports our philosophy to do more with just a few well-made things, and minimizes waste.