Why choose a natural sunscreen? Oh that's easy...it's twofold actually. Firstly, your skin is your largest organ and absorbs products within 30 seconds of application. I doubt you think it's awesome slathering chemicals onto your body, so sunscreen shouldn't be any different. Drugstore brands are full of synthetic preservatives, fragrances, propellants etc that wreak havoc on our hormones, our organs and have been linked to certain varieties of cancer and other conditions. Secondly, our environment is being bombarded with a staggering amount of reef destroying, fish killing chemicals. Our reefs are being bleached, plant and aquatic animal species are being wiped out at record rates, and it is easily impacted by making better choices.