Our founder wanted underwear that cared for women better. Sensitive to fabrics and trims, the irritation and discomfort born by unthoughtful underwear was no stranger to her. And after experiencing recurring UTIs that made it impossible for her to wear synthetic undies, she knew something needed to change.

This is where Huha began.

From a determination to make the most basic, under-innovated garment better.

How could underwear be made better? Through turning standards on their head, from design to materials, Huha has found its unique place in the market. It's a place that steers away from synthetics and towards designs and materials that are better.

To create underwear that care for you, down there.

Not just underwear. Undercare.

TENCEL™ and smartcel™ sensitive are the cornerstone materials that make up every pair of Huha's.

These tree-derived materials, the latter spun with soothing mineral zinc oxide, are better for the environment and better for our bodies. Materials partnered with design, and a full coverage lining unique to us, Huha is doing something different in women’s intimates.

We like to think we’re setting a new standard.

One of self-love and self-care.