Our bread and butter are cotton-rich collections designed to be your go-to clothing, with style and comfort that you can count on. Derived from our family's home at the eastern edge of the Sierra Nevada on Old Ranch Road and our love of outdoor adventure, our authenticity is sewn into each piece.
Crafting clothing without cutting corners.
Crafting clothing with intention.
As a family brand, we want to be proud of what we create. We don’t put clothing out into the world for the hell of it, we create with our loved ones in mind. Our team crafts custom designs with thoughtful details that we take the time to get right. Each piece runs through seven rounds of revision–minimum. We fit each style on different people in our office to ensure it will work for all body types. We use cotton as much as possible to create natural fabrics that are comfortable, look great with denim, and are easy to care for.