A category of stretch performance denim and lifestyle apparel crafted from plants and recycled materials. Designed for “doers” to move comfortably from bikelane to boardroom to an evening out, all in a single pair of pants.

After decades in the jeanswear business our founder traded in his car for a bike to adopt a healthier active lifestyle. Unable to find a pair of pants with stretch to handle a commute and polish for a day of meetings, the need for performance denim emerged.

Putting on a pair of DUER’s casts a vote for slow fashion, more adventure and plant-based apparel.

From day one, we prioritized using plant-based fibres for natural comfort and performance, adding minimal synthetics for a longer product lifespan. ​Eliminating all synthetic fibres in order to be plastic-free by 2027 remains our greatest focus.

• Pants From Plants

  We’re on a mission to eliminate plastic (oil-based fibres) from our apparel. Currently, 95% of fibres used are plant-based or recycled.

• Vertically Integrated

  Owning our factory ensures high quality across products and oversight of safe, ethical operations.

• Timeless Collection

  We don't chase trends. An emphasis on seasonless styles supports our philosophy to do more with just a few well-made things, and minimizes waste.